This is astounding. What’s really astounding is that anyone is surprised by it. Free content whetting appetites. Is this really any different than going to the mall and passing the store handing out free samples of cheese and year-old sausage? Am I the only one who remembers the lines that free food gets you? Every media industry, especially publishing, needs to think about what they give away for free, what gains the public’s interest, not how they can control control control content.